Direct supply
Every publisher must prove domain control and the right to place and sell inventory. Undeclared resale is not a growth tactic.
Trust center
Trust is an operating layer, not a footer link.
The launch network is designed to reject low-quality paths before price, minimize data by default and show the difference between a target, a platform measurement and an independently verified result.
Five commitments
The controls that make a small network worth testing.
Context first
No cross-site behavioral graph, fingerprinting, precise location or uploaded customer lists in the pilot.
Human review
Advertiser identity, creative, landing page, claims, category and publisher experience are reviewed before activation.
Signed evidence
Decision, impression, click and conversion events share a request ID and remain distinguishable as provisional or finalized.
Audience restraint
Child-directed inventory, deceptive UI, harmful categories and unsuitable refresh or density are excluded at launch.
Control matrix
What happens before and after a bid.
A low price cannot override an authorization or policy failure. A clean report cannot erase an unsafe delivery.
Before eligibility
- Publisher identity and inventory rights
- ads.txt, sellers.json and SupplyChain relationship
- Advertiser KYC and prohibited-category screening
- Creative and landing-page review
- Content context, language and consent state
- Traffic-quality and placement anomaly checks
After delivery
- Signed begin-to-render, impression and click evidence
- Idempotency and replay protection
- Filtered click and invalid-traffic review
- Publisher/advertiser reconciliation
- Incident escalation and kill switch
- Retention and deletion schedule
Measurement language
We will say exactly what a number means.
- Platform-measured
- Collected by Dharmarth systems using a published event definition. Not independent accreditation.
- Target
- An engineering or service goal published before the design-partner result exists.
- Finalized
- Delivery after fraud, duplicate, dispute and reconciliation checks have closed.
- Verified
- Only used when a named independent measurement or audit process supports the claim.
No “fraud-free” claim
Quality controls reduce risk; they do not make risk disappear.
We plan to filter known bots, duplicate events, impossible timing, hidden placements, abnormal CTR and incentivized traffic. We will publish the method and the exception path.
Privacy by design
India-first does not mean India-only forever.
The launch defaults to contextual web advertising and excludes child-directed inventory. Expansion to EEA/UK/Swiss traffic requires specialist counsel, current consent tooling and market-specific controls.
Launch defaults
- Notice and consent records where required
- No persistent cross-site identity graph
- No precise location or sensitive inference
- Raw pilot event data retained for a limited period
- Privacy contact and deletion/grievance route
Before expansion
- DPDP role and purpose mapping
- TCF/GPP integration where applicable
- Vendor and subprocessor register
- Children and political-ad exclusions
- Security incident and rights workflows
Read the operating rules
Ask for the policy before you ask for the scale.
The public policy set, gateway controls and partnership diligence package are designed to be read by a publisher, advertiser, security reviewer or future demand partner.
Read the ad policy