For advertisers
Buy outcomes without buying a mystery.
The launch service is for advertisers who want a managed, measurable route to high-quality Indian open-web audiences—especially regional-language contexts—without third-party-cookie targeting.
Launch offer
Managed where judgment matters. Automated where evidence helps.
A Dharmarth operator reviews the brief, landing page and creative, then configures a controlled CPC or CPM pilot on contracted inventory.
- 01
Qualify
Business KYC, advertiser category, offer, destination and claims review.
- 02
Define
One primary outcome, target value, context, language, geo, device and frequency policy.
- 03
Prepay
Bank transfer or licensed payment provider; no transferable wallet or hidden credit.
- 04
Learn
Daily delivery and quality review; scale only after outcome and inventory evidence agree.
Commercial model
Fees shown before activation.
- Media spend
- Charged on the agreed finalized CPC or CPM event.
- Platform fee
- Proposed pilot model: 25% of finalized gross media spend.
- Publisher share
- Proposed pilot model: 75% of finalized gross media spend attributable to its inventory.
- Managed service
- If required, a separate quoted 10–15% service fee—never hidden inside publisher proceeds.
These are proposed design-partner economics, not a standing public offer. Final terms, taxes, credits and event definitions belong in the insertion order.
Every report separates
- Ad requests and eligible decisions
- Responses and begin-to-render impressions
- Platform-measured viewability status
- Raw and filtered clicks
- Attributed conversions with deduplication ID
- Provisional and finalized spend
Dharmarth measurement is platform-measured and not MRC-accredited. We will never relabel an estimate as independent verification.
Creative standard
Useful beats irresistible.
The network is designed to reward relevance and trust, not manufacture curiosity through deceptive headlines or disguised controls.
Good pilot fit
- Education and professional services
- Consumer products with clear claims
- Travel, automotive and home services
- Licensed financial services
- B2B software and qualified lead generation
Rejected at launch
- Political and election advertising
- Online money games and unsupported crypto
- Tobacco, vapes, weapons and adult content
- Unlicensed finance or miracle health claims
- Deceptive downloads, fake urgency or cloaking
Campaign pilot
Start with one outcome worth measuring correctly.
Share the offer, target customer, geography, language, budget range and conversion that creates real business value. We will reply with fit, risks and a test design.
Propose a pilot campaign