Overview

Auction intelligence

Synthetic dataset

Calculated from transparent demonstration observations—not live RTB traffic, platform reports or billable events.

Read architecture
Observed requests1.2CrSchema-valid input cohort
Policy eligible79.2%After consent & route gates
Bid participation62.2%Eligible opportunities bid
Win rate12.4%Wins / submitted bids
Effective CPM72.78Observed clearing cost
IVT signal rate2.3%Unfinalized risk signals
Market pulse

Participation and clearing pressure

Data coverage89.2%
p95 decision latency 284 msObserved CTR 0.83%Cost / outcome 135
Route allocation

Eligible opportunity mix

4route classes
Curated open exchange38%
Private marketplace29%
Programmatic guaranteed19%
Direct adapter14%
Supply-path observatory

Authorised routes by trust evidence

Validate ads.txt ↗
Route cohortRequestsads.txtQualityStatus
Curated open web · India5.8M99.2%94eligible
PMP news & business3.1M100%97priority
Contextual multilingual2.7M98.4%91eligible
CTV partner cohort1.4M96.8%88review
Quality sentinel

Explainable anomalies

3 open
Latency cohort exceeded guardrail

12:00 UTC · Europe · p95 269 ms

Route held from expansion
Consent coverage moved below baseline

12:00 UTC · aggregate delta −3.1 pp

CMP signal audit opened
IVT challenger disagreement

16:00 UTC · APAC contextual cohort

Human quality review queued
Decision science

Model promotion boundary

Rules active
RulesPriorsShadowLimitedPromoted
Eligibility policy
rtb-eligibility-v0.3
Anomaly challenger
Shadow only
Automatic spend
Disabled
Next evidence gate
30-day calibrated holdout

Models can flag and rank eligible opportunities. They cannot authorize a bid source, sensitive category or budget change.

Data lineage

From source evidence to decision

Control register ↗
01Contracted sourceAuthority + schema
02Privacy gateConsent + purpose
03Quality layerDedup + IVT
04Metric modelVersioned grain
05Decision recordReason + approval